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Bar Mitzvah / Bat Mitzvah and Jewish Wedding Planning and Resource Guide
Early event videos were crude by today's standards, but today's videos are quite advanced and professional, thanks in part to the Wedding and Event Videographers Association, WEVA Videography is a serious profession, not just a hobby. Professionals now have the latest video and computer-based editing systems and often produce network-level results. Digital Video Disk (DVD) is growing as a special event video distribution medium. Here are some issues to consider when choosing videographers.
Choosing the right videographer is not as difficult as it sounds once you understand the differences between companies and their styles of production. Most people seem to believe that all videos are created equal. They most certainly are not. So many people choose by price alone and are extremely disappointed with the finished product. Also, referrals can be a hazardous road to travel. Not all people have been exposed to the differing qualities of video productions that are available. And sometimes trusting a neighbor's taste and judgment is not the best choice. The two styles that are most prevalent in the industry are documentary and story. The documentary style tends to be a long, rough 4+ hour production with very little editing. Most people don't understand what a documentary is: a documentary captures and delivers a very long version of your day. It can be far less entertaining than what you might believe. We've all grown up on television and movies with a strong story-line feel. But it seems that a lot of event videos do not hit that mark. It's important to see 2 or 3 different styles: the documentary and the story styles are very different. Generally speaking, the documentary style is more cost-effective but certainly nowhere near as entertaining as the story style. Story style production takes your day and your most important moments of the event and builds it like a television show where it tends to be more condensed and more powerful. Keying in on the most important moments. These productions generally have 30-40 hours of editing time invested to create something that is more like a good drama production. The finished product will have a more concise and to-the-point plotline, so as not to bore your viewers, but to move them and have them become emotionally involved with the storyline, your story. Today, the equipment being used in video production is excellent, making it far less a concern than it once was. What makes a video truly entertaining with a great story are 3 elements: (1) a talented and creative camera person; (2) perhaps most important, how much time is spent on your project in post production (there's more to editing than an opening title with some photos and highlight ending); and (3) the communication prior to the event to understand your likes and dislikes. In selecting your videographer, the fundamental rules apply. Do they have a legitimate business location, such as storefront or office? Be cautious of those individuals who don't take their profession as seriously as you do; who don't devote full-time attention to their work. Make sure that the company is fully insured, will accept major credit cards and allows for client input. Do they have back-up equipment with them at the event? Are they with you for the entire day and evening without charging for overtime? Will you receive all of your unedited footage without extra charges being applied? It's important to see more than just a demo tape. Demo tapes can be very deceptive. By previewing a real, edited event video, you get a much greater sense of the company or person that you're dealing with and their abilities to convey your story. Videos can be wonderfully entertaining and not dull if you choose the right company. Keep in mind best price does not mean best value. Professional people work together well. Your videographer and photographer will work together if you have professional, respectful companies. When you hire people with part-time standards, you don't get much professionalism. This will not only affect your video, but your photos and your memories as well. If you select properly, your video should entertain you like a good movie or a good television show, and not some long-winded boring documentary that you'll only sit through once. With a good story, you'll look forward to reliving the day and your event by watching your DVD. |
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